Outdoor Signage is an effective marketing tool. It is effective in the sense that it attracts the attention of the people in large number. It helps to attract the potential audience. The most important thing about this sign is that it has to be placed in the right place and also in the right manner. Either for indoor marketing or for outdoor marketing it should be placed in the right manner for catching the attention of the people. This signage is almost similar as the channel letters. The channel letters are generally used for the advertising purpose. Similarly this is also used for the advertisement purpose. The advertisement is done through this way. Now the graphic designs are also used in this marketing tool for making it more effective. The best signage is prepared by the expert group who used to make this signage.
Outdoor signage is also used to provide the led sign. This led sign is the advanced technique that is being developed in recent days. In all business houses the advertisement is always being a vital part and for that the companies have to put extra effort for the advertisement. And for that this advertising tool has been invented so that the companies can do their advertisement more efficiently and effectively. These advertisement tools help the advertisement process of the company. This signage is especially designed in keeping in mind the changing needs of the people. The demands of the people are changing all the time. In that case it tries to provide the facility to the people.
Generally the outdoor signages which are used by the business house are generally very much attractive and stylish. Moreover there are different pattern of outdoor signage can be found in the in the companies. The various patterns of the outdoor signs can also be found in the internet. The internet gives the detail repot on that. These signs are also used in various advertisement projects. Not only in advertisement project but also in the printing works. In printing works too, these types of signs are used.
Sunday, February 10, 2013
Are your custom notepads truly fit for marketing purposes? Notepad printing has of course been used for many purposes, and marketing is one of the more alternative but surprisingly effective uses for them. However not all types of notepad printing can be used for marketing.
So, to help you determine if your own color notepads are good for marketing, here are the five basic assessment questions that you should try to answer. Just go through the steps below and you should see if your custom notepad printing will work.
1. Is your header logo and design distinct? � For a color notepad to be used for marketing, its header logo and design should of course be distinct. This allows people using the notepad to recognize and identify the maker of the notepad, and hopefully trust it more in the future.
So you should always assess if your own color notepads have header logos and designs that are distinct and different from the rest. It must have something really original so that people won�t ignore it as they use the notepad. If it does not have that distinct header element, then you might as well not use them for marketing.
2. Is your design in full color? � A good color notepad for marketing is always printed in full color. Full color notepad printing allows designers to use full color graphics in their designs for the logos, headers, watermarks and footers in the layout. So you should ask yourself if your printing options for notepad printing are set for full color or for single color prints. Make sure that it is set for full color notepad printing if you really want you use those custom pads for marketing purposes.
3. Does your notepad have a call to action? � The next question to ask is if your notepads have a �call to action�. For those new to marketing, a call to action in a printed or visual marketing medium is the part of the print where you convince people to respond to the marketing message. This is crucial for the print to produce any kind of result in marketing. Typically this is something like a statement that says �buy now!� or �contact us now!� Your color notepads must have this if they are truly aimed for marketing. So check and see if you have this element.
So, to help you determine if your own color notepads are good for marketing, here are the five basic assessment questions that you should try to answer. Just go through the steps below and you should see if your custom notepad printing will work.
1. Is your header logo and design distinct? � For a color notepad to be used for marketing, its header logo and design should of course be distinct. This allows people using the notepad to recognize and identify the maker of the notepad, and hopefully trust it more in the future.
So you should always assess if your own color notepads have header logos and designs that are distinct and different from the rest. It must have something really original so that people won�t ignore it as they use the notepad. If it does not have that distinct header element, then you might as well not use them for marketing.
2. Is your design in full color? � A good color notepad for marketing is always printed in full color. Full color notepad printing allows designers to use full color graphics in their designs for the logos, headers, watermarks and footers in the layout. So you should ask yourself if your printing options for notepad printing are set for full color or for single color prints. Make sure that it is set for full color notepad printing if you really want you use those custom pads for marketing purposes.
3. Does your notepad have a call to action? � The next question to ask is if your notepads have a �call to action�. For those new to marketing, a call to action in a printed or visual marketing medium is the part of the print where you convince people to respond to the marketing message. This is crucial for the print to produce any kind of result in marketing. Typically this is something like a statement that says �buy now!� or �contact us now!� Your color notepads must have this if they are truly aimed for marketing. So check and see if you have this element.
Social media has established a prominent presence as form of marketing utilized by companies in countless industries worldwide. There are a variety of inherent factors that can prove to substantially increase a company�s brand equity and visibility, or possibly victimize a company�s reputation. The way in which a social media strategy is implemented and monitored can go a long way in determining its overall effectiveness. Today�s market features a wide array of consumers who have certain expectations of brands, products, and services. Discontented and social media savvy consumers are simply awaiting any opportunity to voice their opinions via Twitter, Facebook, and associated social channels. This makes it even more vital for a company to thoroughly research and consider what methods of social media are most appropriate and beneficial to their needs.
There are a number of steps that can be taken in order to avoid the aforementioned social media disasters that occur frequently in today�s online marketplace. The first involves being realistic and properly understanding the relationship between conversations on social networks and other types of customer interactions. The next step includes utilizing a multi-channel strategy for customer sales and service. While social media is quite effective, interactions taking place at brick and mortar locations, on toll-free lines, and during online customer service chats are also very important in providing a comprehensive view of consumers� opinions. The following step focuses upon viewing your data and evaluating the technology that is currently in place in order to understand consumer behavior and the voice of the customer. The final measure that can be taken to avoid social media disaster is to have a designated employee that specializes in the customer experience delivery chain.
A company that does not currently possess a strong presence in social media does not have to fear making a huge investment in social media. There are a number of low cost options that can be practiced to make that initial leap into the realm of social media marketing. Starting a blog about relevant industry news, trends, or intriguing applications of your product line is an excellent way to embark into the world of social media. Creating a LinkedIn group, Facebook page, Twitter account, a customers-only discussion forum, or a YouTube channel can provide unique opportunities to present and inform users and fans alike of current company highlights and information.
The key to a company�s successful use of social media is all about the results and the ability to properly measure them. Industry analysts are publicizing self-service business intelligence as the so-called �golden child� of 2011. In terms of marketing, one area that could widely benefit from self-service BI is social marketing. There are a number of best-practices that can be employed in order to measure social media effectiveness using BI solutions. Mapping out the ideal marketing process flow that will best transform prospects into quality sales leads is an exceptional starting point. Another practice involves determining the online marketing initiatives and campaigns that will be implemented to attract and engage prospects. Selection of the appropriate outlets to use is quite important in safeguarding the effectiveness of these initiatives.
Each initiative that comprises the marketing plan must then have a pre-established audience profile, outreach, value proposition, and budget that you are willing to spend. The most appropriate set of keywords must then be identified to ensure optimal website content that is designed for those specific keywords.
There are a number of steps that can be taken in order to avoid the aforementioned social media disasters that occur frequently in today�s online marketplace. The first involves being realistic and properly understanding the relationship between conversations on social networks and other types of customer interactions. The next step includes utilizing a multi-channel strategy for customer sales and service. While social media is quite effective, interactions taking place at brick and mortar locations, on toll-free lines, and during online customer service chats are also very important in providing a comprehensive view of consumers� opinions. The following step focuses upon viewing your data and evaluating the technology that is currently in place in order to understand consumer behavior and the voice of the customer. The final measure that can be taken to avoid social media disaster is to have a designated employee that specializes in the customer experience delivery chain.
A company that does not currently possess a strong presence in social media does not have to fear making a huge investment in social media. There are a number of low cost options that can be practiced to make that initial leap into the realm of social media marketing. Starting a blog about relevant industry news, trends, or intriguing applications of your product line is an excellent way to embark into the world of social media. Creating a LinkedIn group, Facebook page, Twitter account, a customers-only discussion forum, or a YouTube channel can provide unique opportunities to present and inform users and fans alike of current company highlights and information.
The key to a company�s successful use of social media is all about the results and the ability to properly measure them. Industry analysts are publicizing self-service business intelligence as the so-called �golden child� of 2011. In terms of marketing, one area that could widely benefit from self-service BI is social marketing. There are a number of best-practices that can be employed in order to measure social media effectiveness using BI solutions. Mapping out the ideal marketing process flow that will best transform prospects into quality sales leads is an exceptional starting point. Another practice involves determining the online marketing initiatives and campaigns that will be implemented to attract and engage prospects. Selection of the appropriate outlets to use is quite important in safeguarding the effectiveness of these initiatives.
Each initiative that comprises the marketing plan must then have a pre-established audience profile, outreach, value proposition, and budget that you are willing to spend. The most appropriate set of keywords must then be identified to ensure optimal website content that is designed for those specific keywords.
The telephone is not just another household device. Today, most of the businesses around the globe have at least one phone within reach to handle a multitude of purposes. From simple customer inquiries to order taking and processing, businesses give their phone numbers to their customers to provide them with ease of access to their needs whenever possible. This is to allow consumers or clients to be given a sense of relief in contacting the company if they needed something. Customers no longer have to drive all the way to the establishment or even purchase airline tickets (for some) just to talk to a representative.
The telephone is there to give convenience to the business' consumers and client�le. But how about if we look at it in the business' end?
Everyone knows that when the phone rings, chances are a person will answer it most of the time if the telephone is within reach. Simply put, if the device is allowed to ring for long people will get annoyed by the constant ringing and answer the call anyway. Again, when the device rings someone has to answer to cater to the needs of the customer or the prospect. For the representative, they have to stop all their tasks just to cater to one client.
A business works like a clock; if one cog will not function right then the entire timepiece will not work at all. Therefore, if one employee stops working just to cater to one client or prospect then the whole business itself might as well stop for that moment.
But what if there are a lot of customers calling at the same time?
Here lies the problem and challenge for many. To better resolve all known issues with regards to catering the needs of clients and customers over the phone, businesses may as well outsource to professional contact centers.
The services of contact center are always available whenever the need arises. Their aid is highly appropriate for those that cater to a large volume of calls per day through overflow call solutions. SMEs and even large business corporations would do well in acquiring these services.
For one thing, they no longer have to deal with the large volume of calls everyday while still being able to manage handling all the needs of the business' soon-to-be and existing purchasers. Calls can be redirected to a number of agents working in the contact center or inbound call center so that the client will not be placed on queue for a very long time.
These professionals are trained to help customers in their time of need for as long as their need is related to the business and nothing else. Inbound call centers make sure that their live operators treat each and every customer that call with due respect no matter how rude or how skeptic the purchaser may seem.
The telephone is there to give convenience to the business' consumers and client�le. But how about if we look at it in the business' end?
Everyone knows that when the phone rings, chances are a person will answer it most of the time if the telephone is within reach. Simply put, if the device is allowed to ring for long people will get annoyed by the constant ringing and answer the call anyway. Again, when the device rings someone has to answer to cater to the needs of the customer or the prospect. For the representative, they have to stop all their tasks just to cater to one client.
A business works like a clock; if one cog will not function right then the entire timepiece will not work at all. Therefore, if one employee stops working just to cater to one client or prospect then the whole business itself might as well stop for that moment.
But what if there are a lot of customers calling at the same time?
Here lies the problem and challenge for many. To better resolve all known issues with regards to catering the needs of clients and customers over the phone, businesses may as well outsource to professional contact centers.
The services of contact center are always available whenever the need arises. Their aid is highly appropriate for those that cater to a large volume of calls per day through overflow call solutions. SMEs and even large business corporations would do well in acquiring these services.
For one thing, they no longer have to deal with the large volume of calls everyday while still being able to manage handling all the needs of the business' soon-to-be and existing purchasers. Calls can be redirected to a number of agents working in the contact center or inbound call center so that the client will not be placed on queue for a very long time.
These professionals are trained to help customers in their time of need for as long as their need is related to the business and nothing else. Inbound call centers make sure that their live operators treat each and every customer that call with due respect no matter how rude or how skeptic the purchaser may seem.
Popup advertising can be very useful depending on how they are used. Most of the
internet marketing experts and companies use this advertising strategy for
obtaining the best results. The primary purpose of this method is to pull up the
web traffic to a particular promotional website. Apart from this, popup ads will
also help the business to draw more email addresses, which will be important for
generating good contact lists and customer data base. This will in return help
the company for email advertisement campaign. Usually, this is considered as a
form of online advertisement. These are some of the major reason why it used in
the internet marketing. When popup advertising is used in online marketing, it
will help the website to maximize the distribution of the product information to
many people. The usage of this online marketing strategy can become useful,
useless or even harmful to your website. Therefore, if you are planning to use
this technique for your website, it is
very important to understand the process
thoroughly and then use it for obtaining effective results.
The main aim of the popup advertising is to attract more web traffic to a promotional website. This could be done when certain website will be viewed by the visitors. When a visitor will visit a website, a pop up window will be allowed to appear. These ads will convince the visitor for visiting certain website for getting some freebies. Moreover, they will also provide useful information for the visitors. When the visitor is bound to visit the website, he has to click on the ad. However, when you are using such popup ads, for your website, it is very important to make sure that you are using the right graphics and words. In some cases, the visitor will neglect the pop up ads if it is very bright or in striking color. Therefore, it is very important to make sure that the ad is created in the right way, which suits your business. In order to enhance the ad, you can also give it a blinking effect. The pop up ads should be simple in appearance yet attractive for the visitors. The first glace only should convenience the eye of the visitor.
Another great advantage of using popup advertising for web advertising is that, it will help the company to generate email addresses, which are very useful for list building. When you are using pop up ads, you will be able to use it either non-permissive or in opt-in way. In opt in process, the pop up window will appear when the user is about to go away the promotional website. In some times, it will also appear when the visitor is halfway by visiting it. These pop up ads will ask the user whether he or she needs to receive newsletters about the products or services they are promoting. Here the visitor has the power to either enter his email address or even to neglect it. However, this depends on the choice of the user. When you are surfing on the web, you will be able to find pop up windows that will even provide you information on wellness, health as well as the latest trends. These ads are more informational than promotional.
The main aim of the popup advertising is to attract more web traffic to a promotional website. This could be done when certain website will be viewed by the visitors. When a visitor will visit a website, a pop up window will be allowed to appear. These ads will convince the visitor for visiting certain website for getting some freebies. Moreover, they will also provide useful information for the visitors. When the visitor is bound to visit the website, he has to click on the ad. However, when you are using such popup ads, for your website, it is very important to make sure that you are using the right graphics and words. In some cases, the visitor will neglect the pop up ads if it is very bright or in striking color. Therefore, it is very important to make sure that the ad is created in the right way, which suits your business. In order to enhance the ad, you can also give it a blinking effect. The pop up ads should be simple in appearance yet attractive for the visitors. The first glace only should convenience the eye of the visitor.
Another great advantage of using popup advertising for web advertising is that, it will help the company to generate email addresses, which are very useful for list building. When you are using pop up ads, you will be able to use it either non-permissive or in opt-in way. In opt in process, the pop up window will appear when the user is about to go away the promotional website. In some times, it will also appear when the visitor is halfway by visiting it. These pop up ads will ask the user whether he or she needs to receive newsletters about the products or services they are promoting. Here the visitor has the power to either enter his email address or even to neglect it. However, this depends on the choice of the user. When you are surfing on the web, you will be able to find pop up windows that will even provide you information on wellness, health as well as the latest trends. These ads are more informational than promotional.
Friday, February 1, 2013
Questions to Assess Your Notepad Design.
Are your custom notepads truly fit for marketing purposes? Notepad printing has of course been used for many purposes, and marketing is one of the more alternative but surprisingly effective uses for them. However not all types of notepad printing can be used for marketing.
So, to help you determine if your own color notepads are good for marketing, here are the five basic assessment questions that you should try to answer. Just go through the steps below and you should see if your custom notepad printing will work.
1. Is your header logo and design distinct? � For a color notepad to be used for marketing, its header logo and design should of course be distinct. This allows people using the notepad to recognize and identify the maker of the notepad, and hopefully trust it more in the future.
So you should always assess if your own color notepads have header logos and designs that are distinct and different from the rest. It must have something really original so that people won�t ignore it as they use the notepad. If it does not have that distinct header element, then you might as well not use them for marketing.
2. Is your design in full color? � A good color notepad for marketing is always printed in full color. Full color notepad printing allows designers to use full color graphics in their designs for the logos, headers, watermarks and footers in the layout. So you should ask yourself if your printing options for notepad printing are set for full color or for single color prints. Make sure that it is set for full color notepad printing if you really want you use those custom pads for marketing purposes.
3. Does your notepad have a call to action? � The next question to ask is if your notepads have a �call to action�. For those new to marketing, a call to action in a printed or visual marketing medium is the part of the print where you convince people to respond to the marketing message. This is crucial for the print to produce any kind of result in marketing. Typically this is something like a statement that says �buy now!� or �contact us now!� Your color notepads must have this if they are truly aimed for marketing. So check and see if you have this element.
So, to help you determine if your own color notepads are good for marketing, here are the five basic assessment questions that you should try to answer. Just go through the steps below and you should see if your custom notepad printing will work.
1. Is your header logo and design distinct? � For a color notepad to be used for marketing, its header logo and design should of course be distinct. This allows people using the notepad to recognize and identify the maker of the notepad, and hopefully trust it more in the future.
So you should always assess if your own color notepads have header logos and designs that are distinct and different from the rest. It must have something really original so that people won�t ignore it as they use the notepad. If it does not have that distinct header element, then you might as well not use them for marketing.
2. Is your design in full color? � A good color notepad for marketing is always printed in full color. Full color notepad printing allows designers to use full color graphics in their designs for the logos, headers, watermarks and footers in the layout. So you should ask yourself if your printing options for notepad printing are set for full color or for single color prints. Make sure that it is set for full color notepad printing if you really want you use those custom pads for marketing purposes.
3. Does your notepad have a call to action? � The next question to ask is if your notepads have a �call to action�. For those new to marketing, a call to action in a printed or visual marketing medium is the part of the print where you convince people to respond to the marketing message. This is crucial for the print to produce any kind of result in marketing. Typically this is something like a statement that says �buy now!� or �contact us now!� Your color notepads must have this if they are truly aimed for marketing. So check and see if you have this element.
Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and targeted advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it's not that easy.
In today's world, businesses big or small are finding more and more challenges when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn't produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones expanding globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today's world. The problem is many business owners need to focus on running the business and do not have the time, can't manage, nor have all the skillset required to create and manage an effective marketing program.
One new marketing method that will have a tremendous impact on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
There are a lot of reasons for the high response rate in mobile text marketing. Here are a few:
* When a user receives a text message they almost never ignore it due to the alert features on cell phones.
* It's considered more personal than an e-mail because it is used primarily by personal friends and family. So, the user always responds to a new text.
* Most businesses have not yet utilized this strategy so; the opportunity is here right now to be on the cutting edge of this new marketing concept.
* Users do not ignore the messages when received.
* Messages are short and to the point.
* Newer cell phones display the message right on the front of the screen.
* Users almost always have their cell phone on them.
* Cell phones do not require internet access to receive a text..
* Almost every cell phone made today has text messaging built in.
The most important factor is that cell phone users out number internet users worldwide. With the rapid increase in internet-capable phones, there will also be a proportional increase in a business' ability to market to a cell phone user.
For those who don't know, here is how mobile text marketing works in general. Let's say you want to run a campaign to offer a discount for a product, service, or an event. As a business owner, you would target your existing customer base first. You would offer a coupon or discount, when a user sends a text message from their cell phone to your advertised campaign word. An example of this would look something like the following:
To receive a discount today, text "specialoffer" to 41242
What happens is the customer wants to receive a discount, so they text the word to the number. Then they immediately receive a response back with a promo code or message authorizing a discount. They are also informed they will receive future discount offers and can opt out anytime. Your customers are ok with this since they are already patrons of your business. This process all happens automatically.
Now, a month later you decide you want to have a sale or run a special on the weekend. If you didn't have a mobile marketing strategy, and in order to let your customers know you're having a sale, you would need to run an ad in the newspaper, pay for ads on TV, run an ad on the radio, send mail outs or some other means to let them know. This is expensive and takes time to plan and the customers response time may not coincide with time advertised was received.
But, as a smart business owner, you simply send out a text message to your existing customers and because you know they will read it, your sales are a success. You managed to increase business with the least amount of effort and greatest response.
With traditional marketing, the customer would need to read their junk mail, newspaper ads, or be in front of the TV at the exact time your ad ran. But with a cell phone in hand, your customer receives your promotion. You didn't need to pay for expensive ad materials or hope the customer was in the right place at the right time.
Did I say this was powerful, cutting edge stuff?
There is an added benefit to marketing this way. Consumers do not receive junk mail from you and you won't kill a tree to run an ad in the local paper.
Did I mention it is good for the environment?
In today's world, a customer will jump at the opportunity to do something good for the environment. This is especially true when it doesn't require much effort from them. I think most of us would be willing to receive a promo code to our cell phone in comparison to a bunch of junk mail at home that fills up our mailbox and usually gets tossed in the garbage and then finds its way to our landfills!
There is also another advantage over traditional advertising. I call it the on demand factor. This makes it a must strategy for restaurant owners or businesses that operate in a daily entertainment industry.
Here is an example of the on demand marketing factor. Let's say you own a restaurant. You expect the coming weekend lunch crowd to be slow due to an event in the area during that time of day. So, you have a message sent out to your mobile list letting them know they can get a free appetizer at lunch - but for this weekend only. You do this two hours before lunch to a hundred people on your list. Then an hour later you decide that the response wasn't enough to fill the seats up completely and you believe you will have a few open seats. So, you quickly have another message sent to another hundred people.
The result:
An hour later you have a small line at the door. You managed to let your customers know about your special for the weekend only. You also filled the seats and maximized your business without over promoting. You wouldn't want customers that would have come to your restaurant without a promo code to be turned away due to an extra-long wait.
On demand marketing lends itself to maximum flexibility in timing and number variations. There is no other marketing strategy that has this type of on demand capability. I wonder what happened to the other restaurants in the area that didn't have a mobile marketing strategy.
In today's world, businesses big or small are finding more and more challenges when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn't produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones expanding globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today's world. The problem is many business owners need to focus on running the business and do not have the time, can't manage, nor have all the skillset required to create and manage an effective marketing program.
One new marketing method that will have a tremendous impact on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
There are a lot of reasons for the high response rate in mobile text marketing. Here are a few:
* When a user receives a text message they almost never ignore it due to the alert features on cell phones.
* It's considered more personal than an e-mail because it is used primarily by personal friends and family. So, the user always responds to a new text.
* Most businesses have not yet utilized this strategy so; the opportunity is here right now to be on the cutting edge of this new marketing concept.
* Users do not ignore the messages when received.
* Messages are short and to the point.
* Newer cell phones display the message right on the front of the screen.
* Users almost always have their cell phone on them.
* Cell phones do not require internet access to receive a text..
* Almost every cell phone made today has text messaging built in.
The most important factor is that cell phone users out number internet users worldwide. With the rapid increase in internet-capable phones, there will also be a proportional increase in a business' ability to market to a cell phone user.
For those who don't know, here is how mobile text marketing works in general. Let's say you want to run a campaign to offer a discount for a product, service, or an event. As a business owner, you would target your existing customer base first. You would offer a coupon or discount, when a user sends a text message from their cell phone to your advertised campaign word. An example of this would look something like the following:
To receive a discount today, text "specialoffer" to 41242
What happens is the customer wants to receive a discount, so they text the word to the number. Then they immediately receive a response back with a promo code or message authorizing a discount. They are also informed they will receive future discount offers and can opt out anytime. Your customers are ok with this since they are already patrons of your business. This process all happens automatically.
Now, a month later you decide you want to have a sale or run a special on the weekend. If you didn't have a mobile marketing strategy, and in order to let your customers know you're having a sale, you would need to run an ad in the newspaper, pay for ads on TV, run an ad on the radio, send mail outs or some other means to let them know. This is expensive and takes time to plan and the customers response time may not coincide with time advertised was received.
But, as a smart business owner, you simply send out a text message to your existing customers and because you know they will read it, your sales are a success. You managed to increase business with the least amount of effort and greatest response.
With traditional marketing, the customer would need to read their junk mail, newspaper ads, or be in front of the TV at the exact time your ad ran. But with a cell phone in hand, your customer receives your promotion. You didn't need to pay for expensive ad materials or hope the customer was in the right place at the right time.
Did I say this was powerful, cutting edge stuff?
There is an added benefit to marketing this way. Consumers do not receive junk mail from you and you won't kill a tree to run an ad in the local paper.
Did I mention it is good for the environment?
In today's world, a customer will jump at the opportunity to do something good for the environment. This is especially true when it doesn't require much effort from them. I think most of us would be willing to receive a promo code to our cell phone in comparison to a bunch of junk mail at home that fills up our mailbox and usually gets tossed in the garbage and then finds its way to our landfills!
There is also another advantage over traditional advertising. I call it the on demand factor. This makes it a must strategy for restaurant owners or businesses that operate in a daily entertainment industry.
Here is an example of the on demand marketing factor. Let's say you own a restaurant. You expect the coming weekend lunch crowd to be slow due to an event in the area during that time of day. So, you have a message sent out to your mobile list letting them know they can get a free appetizer at lunch - but for this weekend only. You do this two hours before lunch to a hundred people on your list. Then an hour later you decide that the response wasn't enough to fill the seats up completely and you believe you will have a few open seats. So, you quickly have another message sent to another hundred people.
The result:
An hour later you have a small line at the door. You managed to let your customers know about your special for the weekend only. You also filled the seats and maximized your business without over promoting. You wouldn't want customers that would have come to your restaurant without a promo code to be turned away due to an extra-long wait.
On demand marketing lends itself to maximum flexibility in timing and number variations. There is no other marketing strategy that has this type of on demand capability. I wonder what happened to the other restaurants in the area that didn't have a mobile marketing strategy.
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